Since 1987, Red Bull has continually captured the world’s attention with 'beyond the ordinary' initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Global, national and local marketing teams in over 170 countries around the world accomplish this in unique ways. Red Bull’s mission is clear: we Give Wiiings to People and Ideas.

Our sales teams maximise the steady profits that keep the entire company strong and growing. With experts in the areas of Key Accounts, Field Sales, Distribution, Category Management, Insights and Trade Marketing, our sales teams work collaboratively across business channels to build customer partnerships, secure availability and brand presence, and drive maximum consumer impact. Fun fact: did you know that the first Red Bull sold was here in Salzburg in a local On Premise account? Red Bull sales teams are channel-oriented and organised into Off Premise (retailers, where the product is consumed later) and On Premise (hospitality venues, where the can is opened and enjoyed immediately). Single cans and multi-packs are merchandised and sold in supermarkets, convenience stores, gas stations, restaurants, bars, e-commerce sites and at other locations, including hotels, festivals and specialty retailers. Thanks to our sales teams around the world, whenever consumers want a Red Bull, a can is close at hand.

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